The Effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Fashion Involvement on Impulse Buying on Zalora Customers in Medan City
نویسندگان
چکیده
The purpose of this study was to analyze the direct effect Hedonic Shopping Motivation, Lifestyle, and Fashion Involvement on Impulse Buying. population research is Zalora's customers in Medan city. With an unknown population, Bernoulli's formula used number samples 60 respondents by purposive sampling. Data obtained questionnaire google forms. data analysis method associative statistical Partial Least Square (SEM-PLS) 3.0 analysis. collection techniques using a Google form questionnaire. results show that Motivation variable has significant Buying, Lifestyle Buying
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ژورنال
عنوان ژورنال: Daengku
سال: 2022
ISSN: ['2775-6165']
DOI: https://doi.org/10.35877/454ri.daengku1113